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Copy and paste the results into Ahrefs’ Batch Analysis (make sure you select “domain” from the “Target mode”: Make your content easier and more enjoyable to read. Provide keyword-rich context for the search engines. Whatever you do, always check your website’s code to ensure your heading and keyword is in the H1 tag. You can also include the keyword in your subheadings (H2 tags). 2. Monitor Your Keyword Frequency.Instead of stuffing keywords into your content, use them strategically. Add your keywords to H1 and H2 tags on your page. Add long tail keywords to H3 and H4 subheadings. Once you finish writing each page, double check it to make sure your keywords fit naturally into the content. Key Points: This visualization of the gives a good overview of all the major steps involved in the process. Each step falls into one of four categories: research, creative, optimization, and trust. 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